I've never been much of a soccer fan. There's just not enough scoring and body checking involved to keep me interested for 90 minutes.
But I have to admit, I have tremendous respect for soccer players. Unlike other sports, soccer is truly a team game. Everyone on the team has to contribute for the team to win. You'll find the odd superstar here and there. But even then, no single player can carry a team on his or her back.
Software negotiations are very similar. I've been in my fair share of negotiations before. And every time we've "lost", it was because our team wasn't playing together, even if we had a superstar in our ranks.
In this video, I'm going to share with you the first essential rule of software negotiations: "Put stakeholders before suppliers." This is the first instalment in a brand new video series on software negotiations. Stay tuned for more!